SENIOR PRODUCT DESIGNER · AI AGENTS & MOBILE EXPERIENCES · MILAN

Antonella
Sinigaglia

10+ years designing and shipping digital products, from native iOS and Android apps to AI-powered platforms, turning complex systems into simple, engaging experiences people come back to.

AI AgentsAI ExperiencesConversational DesignProduct DesignDesign SystemsProduct StrategyAccessibilityPrototypingMobile Apps

Selected Projects

Omnichannel ExperiencesUX StrategyInnovation StrategyExperience DesignHuman-Centered Design

Mistertea

Founded in Milan in 2016, Mistertea was the first brand to introduce bubble tea to Italy, expanding across three locations in Milan and a flagship store in the historic center of Monza.

By integrating a frictionless digital ecosystem with the physical customer journey across all 4 stores, the brand successfully bridged retail and digital convenience. This comprehensive digital and retail growth strategy scaled the business to €1M annual revenue, increasing conversion rates by 15–25% while securing long-term customer engagement. I also designed and launched the Mistertea Loyalty App, a native iOS and Android app built around gamification and daily engagement.

Retention+38%

Brand scaled€0 → 1M

Stores4

Read case study→Read case study — Loyalty App→Read case study — AI Agent→

MisterTea bubble tea cup with palm trees and toy horses on a yellow set

UI / UX MobileWeb PlatformAward WinningProduct DesignDesign SystemsExperience Design

Fannabee

Web · iOS · Android

The definitive home for music collectors — designed for the rare-find market. An award-winning cross-platform ecosystem (mobile + web) that turns a niche passion into a discoverable, trustworthy marketplace.

From web platform to Fannabee Go, a mobile app for collectors on the go.

Collectors240k+

Users3.5k

AwardDDA '16

Read case study→

Selected Archive

2018 — 2024

CheflitHello KittyMabel ChongAldo Giovanni e GiacomoMisterTea Loyalty

About

Product designer translating complex systems into intuitive experiences.

10+ years across startups, corporate environments and my own companies — designing and shipping digital products used by real people, from native iOS and Android apps to AI-powered SaaS platforms. Today I design the AI learning experience at QA, a B2B SaaS platform for enterprise teams and individual learners.

Founder of Mistertea (scaled to €1M annual revenue, with a native loyalty app on iOS and Android) and Fannabee (€100K+ funded, Horizon 2020 grant, European UI design recognition). Past experience at PwC, H-FARM / TechPeaks and H-ART on enterprise design systems and digital experiences for premium brands.

Open to full-time Senior Product Designer roles · Based in Milan · Open to travel

Core skills

Mobile App Design (iOS & Android) · UX / Interaction · Information Architecture · Design Systems · AI-assisted Experiences · User Testing & Validation · Data-Informed Iteration · Product Strategy · Accessibility

Recognition